David Suydam | August 20, 2014
You don’t need me to tell you this: The pace of change within the tech world is insanely fast. Hardware is changing. Software is changing. And our understanding of how to work with both – to extract the maximum value from these two pieces – has to evolve as well. Nowhere is this need to evolve more powerful than the tidal wave of change we’ve come to know as the Internet of Things (IoT).
At the annual M2M Evolution conference this year, Architech’s Director of Strategic Partnerships, David Parker, observed, “Leading research estimates the size of the IoT industry between $1-7 trillion in potential revenue with between 15 to 90 billion devices connected in the next four years. Those are absolutely massive numbers, and they signal the enormous opportunity waiting for companies that figure how to leverage IoT today.”
Why should companies be focused on the Internet of Things so early in its development? Because “the future” is already here, and it’s time to expect a lot more from all elements of your business.
You’re about to have an ah-ha moment
You’ve been told that the Internet of Things can have a profound impact on your organization, but what exactly does that look like? The answer really depends on you.
Here’s what I mean. When Steven Spielberg signed on to helm the record-breaking movie Jurassic Park, all the dinosaurs were going to be created using the then-standard technique of stop-motion animation known as “go-motion.” This technique used intricately designed miniature models with computer-controlled motors to give movement. It could be a very convincing effect, but there were plenty of limitations to how it could be used. Mark Dippe, Co-Visual Effects Supervisor of the film noted that, “The physical rigging for a stop-motion creature actually limits the performance of your creature.”
Dippe knew that there was a better way to accomplish the dinosaur effects using the brand-new and still relatively unproven art of CG (Computer Graphics). He created a test scene and showed it to Spielberg. The result was dramatic. Spielberg had an epiphany, and as Dippe put it, “I think it’s fair to say that once the freedom of computer animation was known, new scenes were added to the movie to take advantage of it.”
In other words, Spielberg – now equipped with a new tool in his filmmaking arsenal – began to think of all the possible ways he could use CG to further his goal of creating a movie featuring life-like dinosaurs, not “Hollywood monsters.”
In many ways, the Internet of Things is to today’s modern world (both business and everyday life) what computer graphics was to the movie industry back in the ‘90s: a set of technologies that opens up vast new possibilities for achieving our goals.
Although it’s in Architech’s DNA to help organizations identify and then create technology-based solutions to business challenges, it’s actually the end-customer that’s in the driver’s seat – especially when it comes to IoT.
Why wait for your mobile phone company to develop a way to track all your high value or large quantity assets? Why accept that a pass card has to be used throughout your building instead of the building just knowing who and where you are? Why wonder how a single airline flight can generate over 500 TB of usable data, yet can still lose your luggage?
Sometimes the problem is not knowing what to demand or what solution needs to be tackled first, and that’s okay. We know this and can help with a simple ideation session.
The Internet of Things – rapidly becoming the Internet of Everything – is a giant arena for the ‘Art of the Possible’, in which almost every question that begins with “Can I… ?” is answered with a single word: “Yes.”
If you want to understand how the Internet of Things and the ‘Art of the Possible’ can transform your business and delight your customers, contact us today. We love saying, “Yes.”